Advanced SEO. Microdata Schema Test. Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. HTML5 Microdata is an easy way to add semantic markup to your web pages. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages. Your webpage does not use the noindex meta tag. Canonical Tag Checker. Your page is using the canonical link tag.
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Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure. Outgoing links marked with this tag will tell search engines not to follow or crawl that particular link. Google recommends that nofollow tags are used for paid advertisements on your site and links to pages that have not been vetted as trusted sites e. You are advised to use this tag carefully since search engines will not crawl all links from your webpage. Disallow Directive Checker. Your robots. SPF records checker.
You can find more information about SPF records here. An SPF record is a type of Domain Name Service DNS record that allows email systems to check if the sender of a message comes from a legitimate source and refuse an email if the source is not legitimate. You can find more information here. Before creating the SPF record for your domain, it is important to have access at your domain's DNS zone and to know what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.
Example: Let's say that you are planning to send emails using Google Apps and you also want to ensure that no other mail servers are authorised. Research carefully what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled. Medium Priority Fixes. Low Priority Fixes. How to fix In order for URLs to be SEO friendly, they should be clearly named for what they are and contain no spaces, underscores or other characters.
How to fix It is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decrease the code to text ratio. Favicon Test. How to fix In order to pass this test you are advised to use a caching mechanism for your pages. URL Canonicalization Test. Noindex Checker. Nofollow Checker. How to fix If you want search engines to crawl all the outgoing links on your webpage you must remove the nofollow meta tag.
How to fix An SPF record is a type of Domain Name Service DNS record that allows email systems to check if the sender of a message comes from a legitimate source and refuse an email if the source is not legitimate. Check how your page might appear in Google search results. Google search results typically uses your webpage title, url and meta-description in order to display relevant summarized information about your site.
If these elements are too long, Google will truncate their content. Webpage title up to 70 characters in length, and webpage descriptions up to characters in length are recommended in order to optimize readability. The Keyword Cloud is a visual representation of keywords used on your website. This will show you which words are frequently used in the content of your webpage.
Keywords having higher density are presented in larger fonts and displayed in alphabetic order. Check if your website is using a robots. When search engine robots crawl a website, they typically first access a site's robots. Check if the website has a sitemap. A sitemap is important as it lists all the web pages of the site and let search engine crawlers to crawl the website more intelligently. A sitemap also provides valuable metadata for each webpage.
In order for links to be SEO friendly, they should contain keywords relevant to the page's topic, and contain no spaces, underscores or other characters. You should avoid the use of parameters when possible, as they make URLs less inviting for users to click or share. Check if images on your webpage are using alt attributes. If an image cannot be displayed e. Using relevant keywords and text in the alt attribute can help both users and search engines better interpret the subject of an image.
Removing inline CSS properties can improve page loading time and make site maintenance easier. Check if your webpage is using old, deprecated HTML tags. Check if your website is connected with Google Analytics. Google Analytics is a popular, free website analysis tool that helps provide insights about your site's traffic and demographics.
Check if your site is using and correctly implementing a favicon. Favicons are small icons that appear in your browser's URL navigation bar. They are also saved next to your URL's title when your page is bookmarked. This helps brand your site and make it easy for users to navigate to your site among a list of bookmarks.
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Check your page's HTML size. Check if your website is using HTML compression. HTML compression plays an important role in improving website speed by finding similar strings within a text file and replacing them temporarily to reduce overall file size. Check your website's loading speed.
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Page speed is an important factors in search engine rankings and overall site success. Faster webpages result in higher traffic, better conversions and increased sales over slower loading pages. Check if all the objects requested by this webpage can be retrieved. If they are not retrievable, your page may display incorrectly, leading to a bad user experience and lower search engine rankings.
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Check if your page is serving cached pages. A page cache saves dynamically generated pages and serves the pre-generated cached page to reduce server load and site loading time by avoiding the re-loading and execution of PHP scripts. Check if your page uses Flash, an outdated technology that was typically used to deliver rich multimedia content. The web has evolved to replace Flash with open-standard technologies that additionally offered better performance and security.
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Flash content also does not work well on mobile devices, and is difficult to index by search engines. Checks if your page is using an image expires tag, which specifies a future expiration date for your images. Users browsers will see this tag and cache the image in their browser until the specified date so that it does not keep re-fetching the unchanged image from your server. This speeds up your site the next time returning visitors arrive at your site and require the same image. Check if this site contains nested tables. A nested table is an HTML table containing another table inside it.
Use of nested tables can slow down page rendering in the user's browser. Check if your page is using frames, which divide your browser window into multiple sections where each section can load separate HTML documents.
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Frames create problems for both users e. Avoid use of frames when possible. Check for doctype declaration. Proper doctype declaration assists with proper page rendering and functioning of web documents in compliant browsers. Redirects often cause search engine indexing issues and can also lead to some minor loading delays. Google recommends removing or keeping redirects to a minimum.
Test your site for potential URL canonicalization issues. Canonicalization describes how a site can use slightly different URLs for the same page e.
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